What is the centerpiece of your web universe? Is it your website, a blog or facebook page? Where do you want to conduct most of your business. Where do you want to drive customers? This center is the hub of your universe. You then will build any and all other things to support this hub, the spokes if you will.
You will have different tacts or approaches on the various destinations, your spokes, and if you can you should still try to capture that person into your sphere of influence or clic. Have a call to action in your social media, request sharing of blog posts, participate in polls, enter contests as well as giving that person a reason to go to your hub. As people move along all your various spokes and your hub you have many opportunities to call them to specific actions; take advantage of those opportunities. Some places you will have to be more subtle others you may be overt. But read their policies, see what others are doing, ask questions, emulate others, measure results and repeat successful patterns.
Create your hub and all of your spokes with a design and process. For example, we use, Brand, Build, Market, Measure or B2M2. Define your brand, image, set your goals. Build the components that will portray your brand in the marketplace; websites, pages, blogs. Market your components that builds upon your brands reputation and spreads it to your target consumers. Measure the results of your marketing effort, make adjustments and repeat the process shall we say repeatedly.
What’s your hub and what are some of the spokes you use? Are you having success with some but not others?
Robert
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